Post Graduate Diploma in Management (Retail)

PGDM (Retail Management) aims at increasing employability of students with the most modern techniques and practices in Retailing, as seen and experienced around the world. It equips student with fundamental management skills and in-depth knowledge of Retail. The programme follows a trimester system, including compulsory summer training after completion of the first year with numerous business training with top retail brands in India.

This course besides equipping students with the skills necessary for Retail also provides opportunities to widen their horizons with secondary specializations in Marketing, Finance, Human Resource and Information Technology.

Course Structure

Term I

1. Retail Concepts & Environment
2. Financial Accounting
3. Marketing Management I
4. Organizational Behavior I
5. Quantitative Techniques I
6. IT Concepts for Management
7. Managerial Communication I (Written Communication Skill)
8. Retail Management

Term II

1. Retail Selling Skills
2. Cost & Management Accounting
3. Marketing Management II
4. Managerial Economics
5. Organizational Behavior II
6. Quantitative Techniques II (Business Statistics)
7. Managerial Communication II (Verbal Communication Skill)

Term III

1. E-Tailing
2. HRM in Retail
3. Store Operations & Management
4. Buying and Merchandising
5. Services Marketing
6. Product & Brand Mgmt
7. Research in Management
8. Operations Research
9. Managerial Communication III
10. (Social & Business Etiquette)

  Summer Internship (Internship/On-the-job training for 2 months with a retail company)

  Term IV

1. Retail Strategy
2. Consumer Behavior & Service Standards
3. Sale and Distribution (Mktg)
4. Performance Management(HR)
5. Lifestyle Retailing
6. Supply Chain Mgmt & Warehousing
7. Retail Finance
8. Store Design/VM
9. Mall Management

  Term V

1. Merchandising Management
2. CRM/Loyalty Programs
3. IT in retail
4. Vendor Management
5. Integrated Marketing Communication(Mktg)
6. Talent Acquisition(HR)
7. Retail Verticals
8. Luxury Retailing

  Term VI

1. International Retailing (Mktg)
2. Training & Development(HR)
3. Category Management & Private Label Development
4. Legal Issues in Retail
5. Major Project

NB: Course Structure & Syllabi are subject to change